“Quality over quantity” is an outdated statement.
Everyone needs to be a writer in 2025. Writing is how you drive traffic to your business, grow your social media accounts to create leverage, and build your email subscriber list to open new opportunities.
The truth is, if you want to grow, you need to create high-value content, and a lot of it.
Creating content is how you get discovered.
Creating content is how you build authority.
Creating content is how you grow your business.
But, there’s a giant mistake I see every new writer make: believing that you need dozens of ideas to create high-value content.
You don’t need dozens of ideas, you need one great idea and a system for multiplying that idea into a library of high-quality content that turns a new reader into a dedicated fan.
With my 4-Step Content Multiplication System, you’ll have the power to transform one idea into over 20 pieces of valuable content in 5 hours or less.
Using this system, my typical weekly output includes:
- 7 atomic essays
- 5 Medium articles
- 1 Newsletter
- 19 tweets
- 2 Twitter threads
- 7 LinkedIn Posts
Follow this system, and I guarantee your content will never be the same.
Level 1: Collect
Most writers waste time waiting for original inspiration.
There’s a belief that every idea must be 100% original, but that’s like playing darts blindfolded. Instead, dedicate 30 minutes to searching for ideas every day.
- Read books
- Scroll through Twitter
- Watch YouTube videos from creators in your niche.
Everything is an idea, and every idea is open source.
I’m not talking about plagiarism, that’s evil, I’m talking about finding ideas that have performed well and introducing your own perspective. Great writing adds to the conversation, it doesn’t always have to start a new one.
I save all of my ideas in a giant swipe file in Kortex.
As I go through my week, every idea ends up here. I’ll take notes while watching YouTube videos, write down interesting concepts from a new book, or save high-performing tweets from my favorite creators. Sometimes these ideas are short lines, sometimes they’re essays on their own.
Every Saturday, I’ll enter all of those ideas into a new chat and ask Kortex to organize and connect these ideas into 7-10 topics using my custom prompt.
Once I have those ideas and do some fine-tuning, I have my topics for the week. I’ll add a few notes and save them for later.
Then, it’s time for step 2.
Level 2: Create
The purpose of writing atomic essays isn’t to say something profound, it’s to test ideas without dedicating hours of your limited time.
Here’s the essay I wrote that turned into this article, a high-quality Twitter thread, and dozens of bite-sized posts that keep driving engagement.
There’s a secret to this step: don’t start writing an article or a single tweet until you’ve validated your idea.
What do I mean by validated idea? I mean removing the guesswork and focusing on the topics that already have an audience.
That’s where Typeshare comes in.
I post an essay like this on Typeshare every morning. The beauty is that it takes me less than 20 minutes to get an idea out into the world. After 24 hours, Typeshare gives you a score on your essay.
- How it performed.
- How many people read it?
- If the people who read it found it valuable.
At the end of the week, I gather all of my essays and see which performed the best. The highest performing idea becomes the inspiration for my newsletter.
That newsletter becomes inspiration for all of my social media content, and that’s when we move on to step 3.
Level 3: Extract
Writing your pillar content is only 20% of the work.
80% of your time should be dedicated to learning how to create social media content that gets attention.
Most people complicate this step. They try to pack every ounce of value they have into 280 characters. If you’re doing that, you’re doing it wrong.
I used to overthink this as well. I’ve always written articles, whether it was for my own enjoyment or for clients. I never looked at social media as something that deserved my attention; I thought it was for sharing cat videos and talking about sports, but I was wrong. When I finally saw the value of social media, I fumbled. I would try to turn an article into a single tweet, or I would write 3-4 threads per week to try and squeeze every idea into one post.
You need to realize that people don’t want to read an entire article, they want a direct message that makes them think and inspires them to act.
Your goal on social media isn’t to grow to a million followers, it’s to give people enough information to know that they can trust you. Once they trust you, you can turn them into newsletter subscribers, and then into clients or customers.
Here’s where things get tough.
In the beginning, you won’t have any visibility. You’ll feel like you’re posting into the void, and you will never escape it if you don’t create a cadence. That requires ideas, but not new ideas, the ideas you’ve already found.
You don’t realize it, but every article you write has at least 20 posts waiting inside.
Your job is to find them and put them out into the world.
I created a custom prompt for Kortex that finds those insights and gives me strong starting points for creating my posts.
Let’s cover that in Level 4.
Level 4: Expand
You aren’t using your content to its full potential.
If you create an article, blog post, or newsletter and expect it to perform well in a vacuum, you’re leaving attention on the table. Attention is the new currency, and the goal of every piece you create is to earn more of it.
I built a custom prompt for Kortex that helps me find the gems. Kortex reads my newsletter, then identifies every insight that could be used as a post. This prompt doesn’t write the posts for me, AI can’t replace your authentic writing, but it creates a second pair of eyes that never lets me miss an idea.
Once I have my list of ideas, I go back to Typeshare.
Typeshare offers something that other writing platforms don’t. Every week, they release template packs that help you write atomic essays, tweets, threads, Medium articles, and any other type of content you can think of. I’ll scan through these templates and find my favorites. I’ll connect different insights to each template, write my posts, then paste those finished posts into Kortex for a final review.
It helps that Typeshare is also a scheduling tool that allows you to post your content directly to social media, which saves me at least an hour every week and allowed me to cancel my Hypefury subscription.
This isn’t an ad for Typeshare; I just love the service and it’s become a critical part of my process.
There’s one thing to address: you probably think that people will get bored if you talk about the same thing every day, but that’s false.
Remember, when you create a post:
- More than half of your followers didn’t see it.
- 90% of them won’t remember seeing it the first time.
- People need to be reminded of something multiple times before it sinks in.
Being repetitive isn’t a bad thing, it’s actually your biggest strength. Staying on topic creates a library of content. When someone views your profile for the first time, they scan through your posts to learn more. If you talk about something different every day it will be impossible for someone to believe that you can provide value, but if your content is consistent it signals to potential followers that you are the person who can solve their problem.
Don’t be afraid of revisiting a topic again and again. You’re not boring, you’re consistent.
Another tip: people want to know what you can do for them. Always frame your content as actionable steps someone can take to solve a problem.
This system is about more than just creating, it’s about making the most out of the limited time you have.
If you follow these four steps, you’ll go from struggling to create content to having more content than you could ever post. You’re creating a content bucket that you can pull from at any time instead of writing something from scratch every day.
Start small.
Start sharing essays on Typeshare every day, run the top performers through this system, and I think you’ll be surprised by how much value you were leaving untouched.